StartOfTime.com is a family owned and operated business in Southern California. Since 1979, we have specialized in jewelry and watch sales from a retail store by the name of McPherson Jewelers. We have now transferred our business online and specialize in quality timepieces. We purchase our timepieces directly or indirectly from Authorized dealers. These are the same timepieces which the local authorized "Retail Stores" set at "Retail Prices". We purchase our timepieces in large quantities and resell them with low mark-ups. Furthermore, by strictly specializing in top quality Swiss timepieces we are capable of offering even lower prices. All timepieces are new and authentic. We highly believe in the products we sell and would not offer any timepiece which we do not approve of. We look forward to making your online experience as pleasant as possible. We do reserve the right to refuse service or cancel any order. Current brands carried are TAG Heuer, Breitling, Omega, Baume & Mercier, Zenith, Gucci, Longines, Oris, Technomarine, Rado, Cartier, Movado, Ebel, Chopard, Jaeger LeCoultre.

We look forward to making your online experience very pleasant.